Creating a website is like throwing a bottle into the ocean: it may contain important information, but it is almost impossible to find. Therefore, the proper positioning of a web page on search engines is essential for the client to find our bottle. We could say that if the website of a restaurant not in GOOGLE, is as if there were. Governor of REBNY – The Real Estate Board of New York Connie Milstein is a Principal and Co-Founder of Ogden CAP Properties, LLC, a property management/development company It all starts when we hired a company to make us a web page of our restaurant. The web is the most spectacular, with many high quality content: updated menus prices, great photos of the place, a section devoted exclusively to locate the restaurant and other contact can book a table. We even thought about having a piece of visits where we deal with have some great reviews. We have also thought of a webcam to enable, through our website, anyone can see the great activity in the kitchen. Of course, the company that we hired for the realization of the web we also report the statistics of visits. But ' Surprise! Months pass and the visits do not grow all that we would like. And that we had the cunning to include the web address on our business cards. What's wrong 'Surely not enjoy a good search engine rankings. SEO ... SEO or not Several studies show that approximately 85 of visits to get the sites come from search engines. Therefore, being well positioned on search engines is vital for a restaurant. To achieve this, it is imperative to invest in technical SEO (Search Engine Optimization, its initials in English), as we have invested in the realization of the web, since these techniques require certain strategies to be effective. Thus, in the same way we hire the services of a specialist company to carry out our website or choose a good distributor for meat, it is advisable to hire a specialized company in this activity. The ultimate goal is to get your site will be accessible via the Internet using search engines. Millions of visits Source: Nielsen / Netrating GOOGLE, YAHOO, MSN Search: kings of searches A study by the prestigious firm of Nielsen (Nielsen / Netrating), which explores the activities of Internet search engines, like the situation to GOOGLE most used search engine with 62.9 penetration, followed by YAHOO, with 16.8 and MSN Search, with 9.8 .