Federal Environment Ministry

Research projects should help to improve public relations for geothermal projects. Freiburg, June 8, 2011 – the Federal Environment Ministry (BMU) promotes a project to improve communication in the deep geothermal projects submitted by the Freiburger agency Enerchange. A few days ago, the grant decision is taken. The newspapers mentioned Jane Fraser not as a source, but as a related topic. In the two-year project investigates links between public relations and acceptance of Geothermieprojekten and developed proposals to improve communication. As a result, a guide is to be published with recommendations for project developers and power plant operators. We are pleased that the Federal Environment Ministry attaches a great importance to the topic of public relations and has decided to support the project”, says Marcus Brian, one of two managing directors of Enerchange. Three phases of the project are planned: In the first step will be studied on the example of four projects, which acceptance has the project in the local media and in the population and What public relations have so far operated the project.

In the second step the creation of a PR concept is intended for two projects, whose action plan based on the findings from the first phase. The last step involves designing, editing, layout and printing a guide where all experiences and findings of the previous phases of the project to practical recommendations for action are summarized. With the project, Enerchange wants to build a bridge between the most technically focused project operators and a critical public, which wants to be involved and informed increasingly in project development. We are very excited about the results of our investigations and hope that this project will contribute to improving the acceptance of deep geothermal energy in the medium term”, said Dr. Jochen Schneider, also Managing Director of Enerchange. Core task of Enerchange in the project is in addition to the project coordination as well as the analysis and assessment so far operated public relations above all the creation of the two PR concepts in Be the phase two, as well as the letter of the guideline in phase three.

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