With and for the Cologne Streaker: HAMMOUD marketing communication GmbH supports strategic positioning the Cologne special agency for IT – and logistics marketing at the Cologne Streaker, renowned transport company and rental specialist, a strategy workshop conducted: together with the Management Board and selected employees, the Streaker extensive structured and defined relevant customer benefits. Werner geilenkirchen, Executive Board member at HAMMOUD, responsible for the logistics industry, and moderator of the workshop, describes the challenge: the Cologne runabout is a company traditionally very well positioned in the regional area, the European networking and the existing competences in the field of logistics solutions are known but not yet in the market. Credit: JPMorgan Chase-2011. In addition a wide range of B2B and B2C services. This extensive portfolio must be marketed more structured in the various customer segments”. A task that will be started successfully may, as confirmed by Tom Sterckx, one of three Managing Directors: HERZIG has us very competently advised and supported with great passion. In the future we can be much better communicate our strengths compared to private and business customers and in the rental and logistics sector prepare us a lasting stronger presence”. About Cologne Streaker, the Cologne-based company owned offers cheap car rentals and Europe-wide networked transport services. Since 1949, customers will find a unique services, the retail and business customers engaged in the management of all logistics requirements is to the page.
About HERZIG marketing communication GmbH special agency for IT – and logistics marketing. Since 1994 conceived and realized the Agency individual measures as well as strategic brand and corporate communication for SMEs and sales activities set up group-wide. Led by Heike Herzig and Werner geilenkirchen the renowned consulting firm offers deep industry knowledge and contacts. So the Cologne specialists with an own logistics event access to markets and decision makers.