Medians Companies

Francisco Pachano, in its titled article One to One: A philosophy to arrive at the market, affirms that the Trade One by one is one " filosofa" enterprise that encourages the knowledge of those individual needs of the clients and that is marking to the tendency of the markets and the success of the companies. The message is to take care of the clients with efficiency and singularity, that is to say knowing them, identifying to each and putting in perspective its relation with the company and administering the relation of the clients with the company. The best news is than systems of this type are being implemented in Small and Medians Companies (SME), no longer must think about the great suppliers of software, nor about millionaire investments. &quot must be known, that for an adapted use of this; filosofa" , the strategy must be clear, the aligned systems and processes and the structure aiming in the right direction. Really, the Trade One by one is an alternative for those companies that want to satisfy their clients, to sell more and to maintain one relation of long term. It is not a project that it must be traumatic nor difficult, but is necessary to understand that it requires the interest of the high management and the suitable approach. These terms are those that will take to the company to be more profitable during more time. Advantages of the Trade one by one With the exposed thing previously, can comment, that when implementing a strategy of Marketing One by one, is possible to trim expenses in campaigns, promotions, sell more express, leave segments of businesses that are not profitable, of eliminating bureaucratic costs, since existing a so deep interrelation and having reliable data bases, everything is known and it satisfies with the best way all the clients. Nevertheless, it is important to stand out, that as well as a company wants loyalty on the part of its clients, also must exist loyalty of a company, seeing this process not like a simple segmentation but like an effective communication that will give like result lasting benefits for the two parts.