Five tips for those who decided to create an online store 1.Sobstvenno "create" online store can be quite simple: register a domain, pay for hosting service and ask your friend to fasten on the programmer favorite cms (content management system) the public template, based on which has already created thousands of online stores. But here will pay for themselves whether such a project? I doubt it The public – "zayuzany" (many times previously used) the template will not allow your store to rise in the SERPs, and most importantly – this store does not inspire confidence from the client. Indeed, if the creators of stinted on unique design, the Why is this Internet – shop? 2.Development online store means by a decision of some technical problems with the main task at the initial stage is to write clear technical specification, which you must answer the following questions: Estimated number of articles (varieties) How good a description will be accompanied by product? How will the payment and delivery of goods? There are a number of nuances: if you going to deliver the goods only by mail, then you may not need to manufacture internet shop in the traditional sense, but is simply the product catalog with descriptions, without connection of payment systems, so the order will be done through e-mail, icq, or mobile phone, and payment will be made after receipt of a parcel in the mail. The described method, unfortunately, is not always convenient to customers, as the work of Russian Post reserves desired. 3. moment – a choice of web-studio. Not stingy, your investment back quickly if you select those for whom the creation of websites – not part-for the summer. From my own experience I can recommend the "Agency Leader.
After I filled out an application, contact me quickly, in skype discussed the technical requirements, deadlines and budget. Completed all on time. I was pleased with them – an adequate, competent professionals. Recommend. 4.Est in online stores, the success of which is provided by one position – photos. Depending on the goods offered, to the photo different requirements, but some general wishes to make can be, so for each position. Need a few photos.
You can picture a little obtravit in Photoshop to add the product attractiveness. The professionalism of the photographer here is crucial. 5.Izgotovlenie online store ends adding items to it. This work is usually assigned in the future, managers who are known to often have only the basics of computer literacy. Take a couple of hours and explain to your staff all the details. Save a bunch of nerves in the future.
Any response message can be rejected by your mail server or the client to get into the Spam folder, where no one will see. Personal Area (third way) is guaranteed a place, where the customer at any time be able to see your request and your answer. 100% spam protection Many people know from their own experience that the publication of electronic addresses on the site – this is a direct way to get tens or hundreds of advertising messages (depending on the popularity of your site) already the next day. Effective way to reduce spam by using the 1 st or 2 nd ways of receiving queries – is sending auto-replies to all requests coming from unknown to you (ie not registered in your customer base) addresses. And despite the fact that most mail systems can do this, such a measure is not a guaranteed protection against spam. Personal Account Management – is a private resource, in which only the client can send you a request. It is unlikely that your customers will use their own private office to send spam to your address. Even if that happens, you can simply remove “undesirable” from a client base data. Unambiguous identification of the client’s main sign of identity of the client request is received by e-mail (1-y way) or from a Web form (2-y way) is an e-mail address. However, people often use multiple email addresses, so for example if a customer when purchasing the product on your site have an address and requests for technical support sends to another, it will automatically establish a link between these addresses is difficult. Reliable way to uniquely identify a customer is to use a personal account. When entering the private office client passes authentication, so all of his subsequent actions in Cabinet will be uniquely associated with it. Conclusion So, which way is preferable to receive requests? On this issue there is no clear answer. As we said at the beginning of the article, the final choice depends on what features does your site, as well as the general nature of your business. We suggest you adhere to the following general recommendations: Fashion receive messages from clients when to use 1: Email you sell on the site a simple product that does not require after-sales support your site is designed primarily to establish personal contact with customers. 2: 