Germ childhood tumors are masses that develop from primordial cells of the embryo from conception and that will form the so-called gonadal organs, i.e. testes and ovaries. These tumors can be detected at an early age. In males from the lacatancia mother can recognize the presence of a larger size testicle. In women not seen with the naked eye but ovarian tumor can cause intense abdominal pain.
The appearance of a testicular mass is more frequent in this tumor clinic. In the case of women it is the presence of pain in the lower abdomen accompanied or not the presence of a palpable mass in that location. In more advanced stages, the local clinic can be associated with symptoms due to metastasis of the disease. Due to these causes can have back pain due to the dissemination in the retroperitoneum and in more advanced cases the patient can mean difficulty breathing due to the existence of lung metastases. Accompanied by physical examination testicular and abdominal ultrasound and the dispensing cartridge – cation of the markers tumorales as HCG in blood are enough to confirm the presence of a tumor in the majority of cases.
Dr. Carlos Leal, an oncologist from the National Institute of Pediatrics pediatrician referred to Primero Noticias Televisa that half of the ovarian tumors in adolescence may be malignant. The good news is that with prompt treatment, the cure rate is high. Dr. Leal said: we offer healing of germinal tumors in 80% of cases in children. Treatment of malignant germinal tumours is surgical removal of the testicle or ovary and the arministracion of 4 to 6 courses of chemotherapy with an overall survival a survival that reaches 85%. While most early the condition is detected, the lesser the risk to stay with gonadal damage and consequently have fertility problems. For teens and young adults there are sperm banks to conserve the sperm and achieve After the treatment it may be fertile. To that end, today there are various options: on the one hand the freezing of eggs and sperm, or removal of a fragment of ovary, follicles-rich, freeze it and in adulthood grafting it to the adult woman once completed treatment with chemotherapy.
However, we must point that strategies must be created and conducted to create a management process that gives direction to the company. making them the same can come to optimize relation to the environment, which is inserted and shall establish objectives and suggest strategies for Seize and must identify the most promising business opportunities for the company, outlining how to enter, win and hold market positions. Westwood (1992) suggests the following steps in preparing a strategic plan: Development of corporate objectives, internal and external analysis of the company; Development of assumptions, development of strategies and action plans; Budgeting, Preparation of the plan in writing; Communication plan; Using a control system, revisions and updates. In the view of Culebra (1991), the corporate mission can be understood as the responsibility and commitment of people within the organization in the quest for survival and perpetuation through the long-term development, being. Then, it is something broader than mere compliance with the obligations I functions day to day each of its members, must be a kind of fuel to move the entire organization, from the laborer to the president. The mission, according to Kotler (1991), incorporates the identification and understanding of the demands of shareholders, workers, customers, suppliers, government and society. Note the opinion of Oliveira (2001), stating that at this stage to identify what are the expectations and the whims of shareholders, directors and senior management elements of the company, with a view to these issues will come to provide large outline of strategic planning to be developed and implemented.
Therefore, the mission involves the identification of generic needs of consumers or customers to be satisfied, products or services to be offered, markets, technologies that provide competitive advantage of the benefits relation to competition, distribution channels and operational skills. In line, Ansoff (1983) identifies three components necessary for the establishment of the mission, products or services of the company, its core market to be reached and the main technology to be used in the production I distribution of the product or service. The diagnosis of the culture of an organization, as Culebra apud Aaker (1991, p.140), involves three elements: “Scale of dominant values and beliefs that define the priorities of an organization, establishment of standards of behavior of people in the organization; The definition of symbolic activities and symbols used for northern scales of values and norms. ” As quoted by Gaillard (1992), successful businesses take a few beliefs and values, i.e. belief in the importance of people as individuals, belief in the superiority of the quality of their products and services and belief that achievement is important for economic growth.
Competition between products is currently one of the problems that makes us break us head. Then, else we can do to make market opt for us as the best option? Unquestionably, the picture says a thousand words and this may be one of our favorite tools. The process of labelling of a product can do see as the most attractive or, in the worst cases, the less interesting. Through the use of colors and typography of a certain type, the public can be impacted by the design of the label of your product and decide to consume it. It is impressive, but emotions and feelings can be impacted by them.
Not it can safely ignore relate typeface with the message we want to convey, since the font used gives some kind of introduction to the text. In addition, is an important point to make a good selection of information on labels. I.e., requirement put the data of your product (warnings, composition, expiration, etc.), as well as a shocking phrase with the What explain what is the advantage of consuming this product and why should be this and not another. However, too much information would not express completely to the really important content. Because of such importance, labellers industries have been innovating different types of labels according to the type of packaging of the product.