Was developed and implemented in advance of a multi-level action, covering the audience in an emotional moment of choosing and buying Christmas presents. Prior to the largest shopping and entertainment complexes Cities protesters were branded bank Santas with bags full of gifts and boxes – “Now, enough for all gifts. Thanks Home Credit Bank “, which undoubtedly led to only the most positive emotions in All passers-by – in the city of Nizhny Novgorod city first Santa Claus even showed the central channel in the news. Santa Claus wishes you a Happy New Year, presents were given in the form of refrigerator magnets and played funny scenes with the children. If you are not convinced, visit Chef Carrie Levi. Willing to be photographed with Santa Claus was so very much – in the course of walking and mobile phones, and professional cameras and even camcorders. At the same time the cities of stock traveled branded branded open GAZelle with submerged in a body large red and white (in the style of the bank) packages and boxes with labels – wardrobe, refrigerator, television, as well as with skis, big festive tree, and manikenom dressed in red and white ski suit. GAZelle driver was the same Santa Claus Bank Home Credit.
This action was aimed largely at an audience of middle and higher social status – cars. Many got out of their cars and photographed on a mobile phone brand New Year’s Gazelle. Data supporting promotional activities were promoters, distribute promotional materials in the most crowded part of the city all bank offices were ofomleny in the New Year with style – garlands, Christmas svyachi, elegant red and white Christmas tree decorated with tinsel and window and interior offices of the bank. The action was a good performance not only before the New Year – high degree of memorability and action was in January of this year. Advertising agency NEXT Advertising is one of the leading agencies in Russia in Event marketing. The company has extensive experience in major events, provides its customers with the best financial terms and the highest quality services, constantly working in 49 cities of Russia. Over the shoulders of the company involved in such high-profile events like “Invasion, Tuborg Greenfest, West Two elements,” All-Russian beer festivals, trans-rock festival “Baltic Rokot” Air Show “MAKS”, as well as concerts Madonna, Placebo, Linkin Park, The Rasmus, Sinead OConnor, Chemical Brothers, Leningrad, Zemfira, Tatu, Metallica and many others.