We create in the continued formation of the franchise-holders like means of to optimize its businesses to the maximum, for it we counted on a specific department that it prepares so much to the personnel as to the own franchise-holder in all concerning suppliers, computer science system, product positioning in store, etc . Nissan shares his opinions and ideas on the topic at hand. What peculiarities have the marketing that is applied in a sector like the one of the stationery store? In our sector, the price, like in other sectors, is very important, but the service, the proximity to the final client and the predisposition of our associates to satisfy the needs with their clients, are the main trick to differentiate from other providers to us. It can say as well that made in Carlin, that is to say, the one exists marketing that their franchise-holders and specific public have created for? Carlin was the first cataloguer of stationery store in Spain. It began at a time where the sale through this means was nonexistent, with effort and after more than 20 years, our knowledge of we directly applied it to the market to all the tools of marketing. Behind ours, they have been arriving other standards and multinationals, but the proximity and capillarity that Carlin has secured differentiate from all of them to us.
Anticipated what consider at the time of choosing products of their catalogue? In any catalogue of stationery store must appear the classic products of high rotation and. In order to select a new product, we take care of if it covers a specific necessity with the clients and if its sale price fits. Also we take care of the seriousness of the supplier as far as service, confidence and knowledge of mark . What relation have you with the franchise-holders? of what he consists? it is a direct treatment? All our departments have a direct relation with the franchise-holders.