What it inside happens of the company will have that to reflect in the house of the collaborator, the community, the region the city, this it is what I call repercussion waves. We can even though think about divulging the mark through the Twitter, Youtube, facebook, orkut, blogs, etc, the atingimento will not be the same, is the same that to divulge approximately for a public of 98% that nothing it has with our region. If this is good or not, it goes of each organization, to be known of polar region the polar region of the planet is interesting, but the question that I make is: which the financial result this goes to represent? Clearly that it is good for placing the company in the social nets, this of a it a virtual social identity, but for the internal communication does not have no relationship. The Marketing is the responsible one in the spreading of its mark external (Brandig Marketing), that nothing more it is of what a tool to attract the customers and consumers for its mark. The Endomarketing, before attracting external customers and consumers, first go to acquire knowledge the internal customers (Collaborating) of its mark through action of communication. The leaders are the main agents, are the main media of vehicle of communication in the organizations, are they responsible true them for the reinforcement of this relation, who goes to involve and to compromise the collaborators inside of one same one felt. We have that to understand the words, the verbal communication is above all the most important media of relationship walls, them, posters, folders, petty cashes of suggestions, email, Intranet, Internet, etc., are only one way of support to fortify the verbal communication. I have observed that the people inside of the organizations are making accurately the opposite, having given emphasis to the posters, email, Intranet, Internet, etc., ' ' achando' ' that they are making ' ' OF TUDO' ' , but the results are not visible.