The Berlin Institute for East-West supports the 'Days of Yakutia in PR-2010' and the international scientific-practical conference "Cross-border project" Eastern Ring of Russia "as a basis for forming a single tourist space and an instrument of cooperation in North-East Asia. " On activities that take place in Yakutsk 22-26 June 2010 will discuss new tools for regional marketing. The Berlin Institute for East-West present in these days of three different performances. Including a report on "The Role of educational institutions in shaping the image of the country and region," master class "tools for forming the image of the region tourist attraction "and the message on the formation of geographical brands. The initiator of the conference was the Ministry of Sport, Tourism and Youth Policy and one of the organizers – the Russian Union of Travel Industry, The Coordinating Council of Interregional Association for Tourism Economic Cooperation of Russian regions' Far East and Transbaikalia ", the Government of the Republic of Sakha (Yakutia).
The event involved representatives of administrations of Russian regions for tourism, national tourist offices, consulting organizations, academic institutions and educational institutions, tourism industry, history and ethnography of Russian regions. Along with Germany, Berlin is West East Institute, will include representatives of China, Japan, South Korea, Mongolia and other countries. Subject areas of marketing and image building area for many years is one of the core themes of the institute. Director of the Berlin Institute for East-West international management and image research, Professor Alexander Krylov, as well as researchers repeatedly Institute representing the public the latest marketing developments on this issue, as well as speeches and presentations, summarizing the experience of Germany and the European Union. Information about the Berlin of the East West Institute on the Portals: and Elena Melnikova Berlin Institute for East West Media Assistant Tel. +49 30 558 72 434 st. Tsimmershtrasse, 79-80 10117 Berlin, Germany.
