Questions answered by Ilya N. Sadowski, co-owner of the Agency of Public Communications GoldenRing begin with historical perspective. As a born and PRv advertising online? The Internet was originally selected out of the lot metropolitan universities and leading research centers such as Novosibirsk. For the masses of Russians Internet became available sometime after '98. Then, to go on the Internet, people went to friends who have worked in large and advanced enterprises (personally I have a box in 1999).
In all of the Ivanovo region by 2000 active Internet users were about 10 thousand. Advertising and PRv Internet in Russia were all the same stages as the West, for all laws of the market, with the only difference being that in our country the rate of transition from stage to stage was the new fast. It is clear that in such a "penetration" of the Internet in 2000 to talk about how a significant opportunity to influence the Internet – advertising in the mass market is naive. Although sites in RuNet was relatively little, at this time began to take shape segment and technology banner advertising, thereby advertising on the Internet was expensive then $ 10 per CPM (if it is measured the number of times the banner, now – go to the site.) Now steers contextual advertising, when to buy and sell your ads next to search results and the budget can begin to a few dollars – it all depends on the degree of competition is your search query.