The unexpected news of Anita Roddicks death has deeply shaken the animal rights organization PETA. Body shop founder Anita was a true pioneer of the cruelty-free cosmetics. Since the 1970s, she campaigned against animal testing with the now legendary words”in their stores for consistent animal-friendly products. Since the opening of the first body shop in Brighton until the last year’s decision to enter a cooperation agreement with L ‘ Oreal, to show them in 1974 how easy it is a successful company to run without support cruel animal experiments, Anita Roddick has lost never her goal out of sight: “Idealism on the agenda set!” So, Anita has proved that heat & quality in a successful business not only play a role, but can also be the driving force of all. Without exaggeration, one can say that Anita Roddick has introduced the topic of animal rights into the mainstream with your work and the strong demand for animal products.

It was a bold, progressive “Pioneer, whose taking, first called for a ban on cosmetics tested on animals”, as Harald Ullmann 2nd President of PETA Germany e.V. Anita Roddick will go down as responsible for ethical and social oriented entrepreneur in the history and we will keep it as a true friend of the animals in mind. ” The world has lost a strong personality and a great animal lover. We grieve for a person who has made this world a better one for people and animals. The world’s largest animal rights organization is PETA Germany e.V. and its sister organizations, with over 1.6 million supporters. Goal of the organization is educating the public and change the way of life to give each animal a better life by uncovering animal cruelty.