Pharmaecutical Market

Svetlana Abramova, Nikita Polyakov One of the most visible innovations pharmaceutical market of the last decade of the last century has been the emergence (late 90s) and the subsequent systematic increase in the number of pharmacies in the open form of trade. Of course, modern self-service format allows pharmaceutical organizations numerous benefits (merchandising, fashion, product lines, etc.) to traditional pharmacies, but at the same time carries its own costs and drawbacks. Among these limitations include, first of all, theft of customer goods in the public domain. Of course, to nullify the "unauthorized removal", but rather simply theft, drugs and parafarmatsii of "free buying zone "is unrealistic, but to achieve its maximum reduction – can be. Staff is NOT ALL … To understand how serious is to "open" pharmacy theft problem, suffice it to say that even as law-abiding countries, As the U.S. and Germany, the proportion of thefts in farmamarketah ranges from 1-2% of annual turnover.

It turns out that the economic success of the pharmacy with the open form of sales is determined not only literate pricing and sophisticated marketing, but also a set of measures for the prevention of "withdrawal" of goods from the trading rooms. To begin, we note that, of course, its role in the preservation of the goods is the human factor – vigilance guards and farmpersonala. However, the rate for employees alone, in practice, ineffective. In farmspetsialistov focuses on its own, especially pharmaceutical functions, which is to protect, and then beyond the limits of vigilance, "all things to" they can not (even in the pharmacy, "supermarkets" in the trade area of 100 square meters.

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