Ever thought you how to keep your customers and which are not to be with other companies where to be treated in a more cordial way? Ever thought you how to keep your customers and which are not to be with other companies where to be treated in a more cordial way? Has arisen when a company needs a service or product the first thing that comes to your head are not services provided by the company which included mouse pad or the heel of sticky notes? One of the most common forms between companies are advertising products, not to mention them most used items are keychains. Give a keychain to one of your customers can do that that customer’s faith in you as well as give you cache your company. Despite being one of the cheapest advertising products is one of the most simple and effective to make its sales increase and its clients to persist with you and are recommended to future clients. One of the utilities of the keychains in addition to that we all know how it is to carry keys and that they are not lost It is easily to remember you don’t want to forget and keys that will not know that is referred to as much as others to see. This is very common in companies with many employees. We know that advertising gifts are to increase sales but one of the objectives of a company is to build a loyalty between employer and worker, and that best way to give a gift that besides being a gift is useful. If you are a large or small, with large, clear objectives and want to create a loyalty be future clients or suppliers, customers, workers, put in our hands and we can offer you a wide range of advertising products for every occasion.

Salvador Figueros

This is neither bad nor or but quite the opposite. What I mean is that this use of conventional means can be suitable if the results that from her derive are it, but, if the election is, unique and exclusively, the result of inertia (as usually it happens), I advise against to you deeply that you follow with her. In its place, it tries to see what average is those that fit better with the profile of your client. It analyzes point 2 carefully and it uses all the information that allows to give you with those means that are compatible to your market. 7. – Not to correctly measure the results of the communication. The publicity campaigns are made to sell more.

If they sell, fulfill his objectives. If they do not do it, they do not serve for anything. Soon we can disguise the results of mark image, credibility, prestige, bla, bla, bla, but the reality it is that what really matters they are the sales and the level of benefits for the company that of them are derived. Lamentably, not always we can directly bind sales with publicity campaign, but it is our obligation establishing the opportune indicators to try as far as possible to know that it is contributing the communication to us. Generally, when we did not work with announcements of direct answer where the client answers that announcement directly, turns out more complicated to measure the economic impact. In these cases, you will have to fix what action you try that it promotes your communication (visits to commerce, calls of telephone, e-mails, ) and to control the level of success secured with them. If, in addition, you can make a pursuit from those actions until the sale concludes, perhaps, you can get to measure in terms of sale an important percentage of your advertising investment.

8. – Not to extract the opportune learnings that allow you to make it better in the future. This is a principle that you must apply to all projects. Nothing concludes if before you have not been able to realise an analysis than it has been the project and to remove the key points that will allow you to do it better from now on. There is nothing no better to learn than the own experience. The positive and negative aspects of any project indicate the way to you that you must follow in new adventures. Quick attention to which you have done, analyzes the results carefully, remembers what you have done well and tries to understand because it did not work what left bad. When you have finished, it learns of it and it improves. To anybody it likes to have the sensation that a great part of the resources that invests in communication loses or, at least, does not know very well that it is what they contribute. These 8 points are going to allow to you to make the things with a little more of sense. The campaigns that respect everything what I finish to you aiming, have many more probabilities of proporcionarte what delays of them who those that does not do it. The steps are simple, now, you only must put them in operation. It is your moment.