Most models start but full-bodied so: we are the No. 1 of industry and stand for “customers looking for often in vain. Where is it crystal clear: it is the customers who want to make the winner or not also. It makes a huge difference in thinking and acting like the company itself or the customers in the first place in accordance with the principles. At Intuit, a maker of financial software, it says, for example: the customer to our products so feel comfortable, that he says five friends, they should buy it also. “That sounds sure not so smooth brushed as the mission.. by advertising agencies statements from the times before the crisis, and that’s a good thing.

Gekunstelter mission statement prose no one can start with what? The simply worded Intuit set, however, everyone in the company, what to do and where the journey goes understands. In the corridors and coffee kitchen the model is tested and the views are sharpened, a stroll through the company announced. So are the public spaces of producing companies usually a pure self glorification program: machine parts, miniatures manufacturing equipment, aerial photographs, portraits of the founder, a map befahnte with the branches, certificates and trophies. Looking there in vain for customers. It is but another way. So, the branded goods manufacturer Procter & gamble sent to scan, how customers use each product go, photographer. These were then hung in the company cafeteria. Speaking of cafeteria: what fun ‘ sayings about caustic customers hang out with you on the message boards? And what is told in the corridors, in the kitchenette in the smoking area of the customers? There Nullchecker customers? Complaint bitches? Psychos on the phone? Just in the Office, the frustration is often great, and so it come quickly to such talk. I can only guess: sure, as spoken about your customers, because you will get exactly such customers! And no one can withstand long it in such a climate.