To analyze the current state of business strategy tools that can apply to relate the current environment with competitive advantages of the company. This lets you define a new point of arrival of the company by generating a strategy to maximize the benefits given by the market and internal strengths. For this, we use 2 schools: the fixed position and that of global warming, which allowed company management to identify the medium and long term through the redesign of products using new clean technologies. To implement the strategy defined tactics correlating performance objectives of the macro-strategy of the company, to ensure that this was feasible and applicable.