The retail more quickly catches eventual movements that modify the socioeconmicas relations and of the style of life of the population and in function of this it has increased the number of services you add offered the population for the great nets retailers, amongst which we can detach the marriage lists, the affinity cards, attendance services customers – SAC. This new habit of the consumers has increased to the importance of the retail in Brazil and, in consequence of this, its constant evolution. The dispute for the consumer, each more demanding and informed time, having to its disposal offers increasing of articles, presenting different profiles and habits, are generating a multiplication of strategies and certain convergence of formats in the retail. Lindsay Nichols has firm opinions on the matter. The plan of economic stabilization, as mentioned, also has stimulated the sector in the search for bigger efficiency and for bigger spaces of market, verifying itself, frequently, the dispute for the attendance to the consumers of classrooms C, D and E. the reorganization of the retail sector stimulated the national companies to adopt commercial strategies to develop the operational efficiency, focando the reduction of costs and the increase of the productivity. Therefore we can conclude that retail is a great ally of the Brazilian economy and that it is part of the life of many Brazilians, generating jobs and chances.
In graph 1 it can be perceived that developed states less show a bigger index of generation of jobs in the sector deal of it retail, for not having other sources of income generation and jobs. 12 Graph 1: Evolution of the Brazilian retail and regional percentile Variation of the retail for January state the August of 2010 Source: IBGE 6. The RETAIL From 2005 Searching economic Brazil (2010), perceives that the Brazilian economy lives a structural transformation since 2005, when the consumption of the families started to grow the systematically superior taxes to the expansion of the GIP, had the positive conjunction of levels of job, income, credit and confidence.
