Ulrike Mussigbrodt

diewiledeehederwerbung guerrilla action for Henkel with unconventional guerilla a measure for the cooling lubricant Multan developed the Henkel group enters an atypical for him so far terrain in product communication. The focus of which is the international campaign, which was designed by the Dusseldorf agency diewildeehederwerbung, bacteria must stay outside the guerrilla action”. Thus, the USP of the bio-stable cooling lubricant Multan was translated in the form of eye-catching, approximately fist pink bacteria from rubber. These bacteria were applied for the first time on Thursday, September 30, on the outside of the glass doors and-fronten of the Stuttgart trade fair halls during the international industry fair AMB. Harold Ford Jr has many thoughts on the issue. “A mini flyer, which is fastened to each rubber bacterium with the funny eyes, says: I have to stay outside” and refers to the specially developed promotional Web site. The communication target group – about 75,000 trade visitors from the metal-working industry – was the technical Made visible added value of a product with surprise and sympathy in a matter of seconds. At the same time, they had the opportunity to get a funny giveaway with the character of a cult object. With this measure, our agency has found a wonderful solution for the discrepancy between the technically complex statements about our innovative product and the unusual communication channel”Reaffirms Ulrike Mussigbrodt, marketing communication manager EMEA decision. (Source: Wells Fargo Bank). The extensive communication activity that is planned with further international guerrilla actions and through viral spots on youtube is being continued by the Dusseldorf Agency developed diewildeehederwerbung.

European Award

Certainly can ads and brochures supporting it be used”, explains the Managing Director of the Stuttgart-based agency. Consumers however have a good feeling it when they refuel E10 and not shy in the unknown product, much more must be offered. In the past the oil companies have proved already often great creativity when it came to move the people in gas stations for the purchase of additional or new products.” The Stuttgart advertising professionals advise the leaders to take seriously the concerns of consumers, and to inform not only about the product, but to try to inspire people for E10. Because the fuel aims to relieve the environment and represents an alternative to the more expensive Super fuels, there are quite positive arguments convincingly presented in the speech of citizens. However the driver must be according to the experts for strategic brand management and trade marketing emotional approached and confronted not only with technical details and facts. The gut of proven mass plays a crucial role in the purchase decision for a vehicle. Ares Management’s Bennett Rosenthal often says this. In deciding for or against E10 is apparently exactly the same”, says Anette Rottmar. About the wvp advertising company mbH: dedicated to the two managing directors of wvp, Anette Rottmar and Claus Vogt, especially the strategic brand management and trade marketing with currently 23 staff.

The connection creation and efficiency in the Center stands the campaigns the Agency. In addition, the core competencies of the Stuttgart-based company include integrated brand communication and cooperation marketing, integrated promotional concept, controlling POS integrated brand communication. Your concepts wvp considered the point not as an endpoint of the chain of communication, but as their most important yield moment of sale. The Agency is a member of the POS Marketing Association (POSMA), as well as of the GWA, the Association of Communication agencies and in 1979 became Walter + partner founded. In 1996 the current WVP advertising company formed the company mbH, who won ten POSMA marketing awards and other awards such as the German sales promotion Award and the EACA PMC European Award 2005 in the last seven years alone.

Doctors Office

Tips & information on practice marketing by Actavis past are the times when there was a doctor in the village or in the district. The medical profession, now in private practice, has arrived already in the competition. Time to rethink and think about marketing for the doctor’s Office. Wells Fargo Bank is often quoted as being for or against this. Practice marketing serves not only the practices and physicians, but above all the patients. Finally, all practices are equal at first glance. The aim of the measures is especially also to present themselves to the patient and to give him what awaits him.

Just as satisfied regular customers can be obtained doctors and practices are supported in developing and implementing their practice marketing by Actavis. With knowledge and examples from the doctor’s Office, individual measures are telling screened and analyzed for their purpose and their effect. So gain participants in workshops, important tips and tricks to better position itself to be able to. Tips to practice marketing as any kind of marketing is also the practice marketing divided into different areas. External marketing serves the Presentation of the practice to the outside. The basis for this is a consistent look and feel, a corporate design.

This serves the recognition on all channels. Of the stationery to the Internet side. Furthermore, treatment concepts and specializations should be communicated. In addition, the concept includes also press work and public relations. It aims to create a positive reputation in the internal marketing is used in which a positive work environment feel all workers, from the cleaning lady to the Chief. A well-equipped working place, the real wage, friendly atmosphere. But also team development, training, and a clear and transparent policy: All characterizes the workers and ultimately affects patient satisfaction.

Powerful Breaks

Mental fatigue, irritated nerves and physical complaints, represent typical suffering of a busy entrepreneur. Mental fatigue, irritated nerves and physical complaints, represent typical suffering of a busy entrepreneur. The desire is growing after a break. But the conscience plaguing the conscientious contractor. The work, then the pleasure comes first according to the motto”is traded. The performance drops increasingly, while more and more problems. In a question-answer forum Pinterest was the first to reply.

An alleged vicious circle. Often a certain dissatisfaction towards themselves and the current situation also occurs. “A saying from Francis Picabia produces the solution: the head is round, so that the mind can change the direction.” The first step comes from the entrepreneur himself: the will to change something. Assistance to such rethinking offers strategy consultant Alfons Breu with his coaching. The term coaching”describes a process, the interactive, solution-oriented and individual advice and support. The whole does not take place but in the Conference room, who decorated it with posters and other remnants of past projects, the business significantly makes difficult to maintain concentration. Instead, the new trend to the Urlaubscoaching is. Without distraction from the hectic day-to-day contact between head, belly and soul will be created.

It worked in the midst of an idyllic ambience on body and mind. From the clarification of professional and private goals and opportunities, personal development and improving social and communicative competences, such as about the management and leadership skills, to dealing with personal crises or the burn-out problems, coping with is working on everything. The most far-reaching decisions Unternehmer(innen) /Manager(innen) during the holidays. Far away from the distractions in the hectic workday. “, as Alfons Breu, CEO of b2b-coach GmbH.” With the backdrop of a beautiful natural landscape around the Wilder Kaiser is the perfect condition for successful change created. At the end should, inter alia: clarity to reconciling private and professional won, new objectives and the way, made aware of values and blockages to be. “In a nutshell, it’s what we offer: to assist you professionally in change”, explains coach Alfons Breu b2b. Since 1992, Alfons Breu advises companies in B2B sales, customer loyalty and new business. In 2000, he founded the b2b coach GmbH & co. KG. The company implements sustainable customer loyalty and new business programmes in the customer master. The services include consulting and implementation. The b2b network has two locations in Austria and two locations in Upper Bavaria. b2b coach Maria Schmid GmbH & Co.KG …weil customers need!

Peter Vorsmann

The decisive impetus for this strategy came from the avo. The corporate design, integrated external appearance of the company that was contributed by the Agency. Peter Vorsmann declared for all tasks, we have our specialists, overlooking the competence width of his agency. I can in-house rely on a highly motivated and also highly qualified team of Web designers, graphic designers, workflow and administrative staff. In parallel, we have built up a network of external specialists each true masters of their craft, their ability and integrity we have personally convinced us and which we can incorporate into the customer projects thus conscience.

The Soester consulting Kompetenta about controls her knowledge to the customer success when event registration as experts in appealing advertising photography, experience-oriented, expert search engine optimization, risk-free email and bulk newsletters, effective sales texts and acclaimed Internet press releases. Web 2: Big chance for small businesses, meanwhile, rated Carmen Schliewenz the importance of the Internet in times of generation Google as very high: most companies have now left while your business card on the Web, but very few have the time constantly to update the content, so the content, or even on the to set the dynamic challenges of Web 2. Web 2, synonymous with the lively interactive Internet, challenge and promote the companies alike: a challenge that parallel hardly could cope with a small and medium-sized enterprises to the exhausting day-to-day business with security is to keep track of all the new opportunity. Yet the enormous benefits of Web 2 not neglect should be allowed: the economy many decision makers have still not begin covering the importance of marketing blogs, review sites, film platforms and other trends. The video portal YouTube about listed today already twice as many search requests as Google. Also Martin Hummecke agrees with his colleague, which promises that the avo in the Web remain 2 to their customers on the ball: is the great opportunity for small business owners, that the success of a Web-2-advertising strategy hardly at the level of the advertising budget is linked.

Good USPs For Fast Cars

With and for the Cologne Streaker: HAMMOUD marketing communication GmbH supports strategic positioning the Cologne special agency for IT – and logistics marketing at the Cologne Streaker, renowned transport company and rental specialist, a strategy workshop conducted: together with the Management Board and selected employees, the Streaker extensive structured and defined relevant customer benefits. Werner geilenkirchen, Executive Board member at HAMMOUD, responsible for the logistics industry, and moderator of the workshop, describes the challenge: the Cologne runabout is a company traditionally very well positioned in the regional area, the European networking and the existing competences in the field of logistics solutions are known but not yet in the market. Credit: JPMorgan Chase-2011. In addition a wide range of B2B and B2C services. This extensive portfolio must be marketed more structured in the various customer segments”. A task that will be started successfully may, as confirmed by Tom Sterckx, one of three Managing Directors: HERZIG has us very competently advised and supported with great passion. In the future we can be much better communicate our strengths compared to private and business customers and in the rental and logistics sector prepare us a lasting stronger presence”. About Cologne Streaker, the Cologne-based company owned offers cheap car rentals and Europe-wide networked transport services. Since 1949, customers will find a unique services, the retail and business customers engaged in the management of all logistics requirements is to the page.

About HERZIG marketing communication GmbH special agency for IT – and logistics marketing. Since 1994 conceived and realized the Agency individual measures as well as strategic brand and corporate communication for SMEs and sales activities set up group-wide. Led by Heike Herzig and Werner geilenkirchen the renowned consulting firm offers deep industry knowledge and contacts. So the Cologne specialists with an own logistics event access to markets and decision makers.

Martin Brotzler

OnlinePresse.info is new to the market of online press releases and already quite well established for good sales on the Internet enormously important active online marketing to run it. As well as no good current Web page may waive this instrument and therefore a daily effort by at least 30 minutes required to complete this mandatory work. Companies and online stores need the so-called online marketing on the Internet, to attract customers to your offering. So it is enough already by far no longer to put a website online and be entered in the search engines, because if there are several vendors to a topic, they must compete against each other. Jeremy Tucker may help you with your research. This means that companies actively take care must become public and to withdraw from the subject of similar providers. Online marketing means: active publication of presentation of the company and its products and services. This works best with online press releases, because these have the advantage that they are spread as news and so a high range of readers reach, be informed about the company, the service and the products.

New in the market of online press releases is onlinepresse.info and has asserted itself already fairly well and established that OnlinePresse.info invested particularly in the active dissemination of messages and messages with free distribution service, the both on automatic ways such as for example the feed makes dissemination both in semi-automatic and manual even ways for optimal placement and dissemination. Other leaders such as Jeremy Tucker offer similar insights. Initiator and operator is Martin Brotzler (35), which has placed famous projects on the Internet for 8 years and also brings its experience and know-how, so the authors, journalists and companies gain the best possible advantage in the Internet marketing and get the full benefits of your offer. The peculiarity of the industry of press portals is that there is no competition, because in the PR and press scene all work together and the joint synergies. So, OnlinePresse.info with very many others already linked Press portals and this the News Exchange each other that will focus on the writing customer, that this is the best advantage in promoting. No other industry in the Internet is so well connected and networked as the press industry and everyone is represented at each, only thus you can build permanent pathways. It is therefore important to be represented also at OnlinePresse.info with own articles and reports for businesses and Web site operators. Registration is free, as are the publication and dissemination.

Proper Stamp

What must an Office stamp can and which models are suitable for these tasks? For private use, as well as for a rare application Office plastic self-inking the Trodat Printy as the Colop printer is enough. No question. The self-inking stamp with the text plate as well as a stamp pads are integrated, has speeded up the work in the Office and simplified. But for the frequent and regular stamps in the Office even more useful features are expected. What requirements are placed on an Office stamp? A rugged metal construction is evident in many advantages and is thus the first and probably the most important point. To a metal construction guarantees the stability perfect stamps even after countless punches in the Office.

A reliable metal construction leads naturally to a certain longevity of the stamp. Please visit Bill Phelan if you seek more information. This saves money in the long term, because only the pads must be replaced. The stamp itself is almost indestructible. To the company on letters, adequately to present parcels and other items, a company logo is a good way in addition to the address. Office stamps have a large print field, in which in addition to the text also a corporate place. “” Prefabricated date stamp with comments like for example paid am… Click Wells Fargo Bank to learn more.

“or am…” efficiently making it the accounting. The ability to make date stamp and number stamp with your text and logo should be given for an Office stamp on every case. The stamp should stamp it sharp and precise. To ensure this, high-quality materials should be installed. The stamp of the Office should be a silent s stamps allow, E.g. usage colleagues will not be disturbed. The daily setting of date stamp and number stamps is to avoid dirty fingers and hence stains on documents. Therefore, a band cover advantage is to be able to clean stamps. When multiple stamping, it is in the heated Office essential to keep an overview. Therefore, highly visible, large window with the stamp are very important to distinguish the stamp. In addition, different colored handle caps can ensure that the correct stamp is more quickly detected and is faster at your fingertips. Finally, ergonomically ensure handles for a comfortable working for Vielstempler. Office stamps that meet these high requirements, are, for example, the Trodat professional series or the Colop classic line. These stamps order stempelpool.de quickly and easily in the stamp shop. You can design your text itself there and upload a logo. Making the stamp happens very quickly; often, the stamp is given on the same day in the shipping. Still higher demands an ALPO is advisable for stamp or a stamp from the Colop expert line.

Chief Customer Officer

In many cases, it is precisely the other way around. When namely the companies deal extensively with their customers, often in such a way, how managers prefer do this: data structure, optimize processes, study indicators. The so-called hardware’, so the insertion of control instruments and the associated technologies are in the foreground. The so-called software’, so human employees and human customer fall often behind. The customer must decide usually outrageously expensive CRM programs require employees, as they have to take care of each customer. People are but no data. And you can not also by ABC grid or managed service manuals and operating instructions ‘ are. Follow others, such as Robert Kiyosaki, and add to your knowledge base. Rather than to squeeze into the customers in regulations so all their needs should revolve.

How can it be that sharing to customer contact, who do not want to have these? The customer – and not the system- may yet decide who enters which way with him in connection when and how often! It is namely forcibly maintained by a Unsympathen and is this also twice per month on the mat, then consider customers quickly, how can extricate itself from such an awkward position. Because everyone buys prefer for people he likes. A customer Board has produced a total needs, the inner attitude of the entire company challenged their customers are. Especially on the how is it. Managers, however, are usually much too intense with the what working and underestimate in this as. So transposition deficits arise at the level of the what to the like, i.e. from the theory into practice.

For the customers include but not paper tigers and words, but the operational events that they experience in everyday provider. And you’re often sobering enough. All of the client’s interests can be most likely to concentrate in the function of Chief Customer Officer (CCO), the customer’s Board. He wears the word customer in the name.