Using an effective email marketing strategy the logistics industry can adequately implement in customer communications as well its fast market action. Hardly a marketing instrument is better suited for the communication needs of logistics as the email marketing: targeted and flexible it makes any change in the fast-paced logistics business in customer communication. Professionally employed E-Mail Marketing Logistics offers decisive advantages: compared to conventional advertising media such as postal mailings or ad it impresses with high cost efficiency. So, for example, an E-mailing to 500 customers costs a logistician only half as much as a postal mailing. Often, an E-mailing is also significantly more successful than a conventional postal mailing. A professionally mounted E-mailing achieved a response rate of 5-7%; usually only 0,5-3% achieved a postal mailing.

Timeliness, high response rates, measurable results of electronic mailings and personalization of the messages are the main factors for high advertising effectiveness. Learn more at: Marko Dimitrijevic. But be careful: for the successful implementation of E-mailings expertise is in demand. An unprofessional email campaign destroys not only the advantages and is punished by potential customers with non-observance, but can harm even the image of the sender in the worst case. What is use of email marketing: at the beginning, the question of the Adressgewinnung arises: who should get the newsletter? A good newsletter is only a desired newsletter, an unwanted spam. Therefore, it is to make sure that the customer simply, but not involuntarily can opt for the subscription to the newsletter at the Adressgewinnung on it. This is such a highly visible login link on the company’s website with a short accompanying text, which describes the advantages of the Newsletterbezuges for the customers. “The possibility of withdrawal is very important: just as easily as the customer can order a newsletter, he must again from the subscription” come out.

An “unsubscribe” link in each newsletter is mandatory, even otherwise threaten the sender in addition to a loss of image legal sanctions. Best joins the “unsubscribe” link directly with the newsletter, to safely exclude errors from manual data handling. Short, but important: the subject line: it is a small, but even more dangerous stumbling block. She must be made appealing, but not sensational, short, but informative. Who here not the diligence exercise allows, runs the risk that his newsletter by the spam filter is sorted out or perceived by the customer as uninteresting, and deleted unread. The newsletter is sent followed by the evaluation: with shipping, the process is by no means complete. Because: the newsletter at all when the customers arrived? This also opened it or deleted unread (open rate)? What topics has the customer newsletter ticked (response rate), which stores were actually initiated? From this information, strategies can be continuity for the developing campaign that significantly improve their efficiency. These examples make clear, email marketing complex marketing instrument and in addition to technical competence, also an in-depth marketing and law requires know-how. An email newsletter campaign must be well thought out and implemented professionally. Then, nothing in the way is a successful and cost effective customer communication. The marmato GmbH is supportive to the page. The leading email marketing agency for the logistics industry. Every month marmato in logistics ensures more than 100,000 customer contacts. Using its technology and marketing expertise, the knowledgeable direct marketing experts provide for successful email marketing strategies. Here is the original message: ..e-mail marketing… Press contact: Faizal marmato GmbH wife Hanna Wilhelmstrasse 4, 70182 Stuttgart Tel.: + 49 (0) 711/248490-26 fax: + 49 (0) 711/248490-29

The staff feels the recognition thus his contributions to the company directly and is in addition an enormous drive for his another work. Our main focus in the implementation is located in this project in the connection between the attributes that make up the mobile sales, and the matching event facilities. The combination of mobility, power, speed, challenge, voltage and fascination can excellently be produced the topic motor sports. “The incentive for the mobile marketing sector joins in long-term cooperation with the financial institutions, to appreciate the large-scale network, the wealth of ideas and the smooth processes with the Cologne agency which. The extension of the cooperation are right the Rhein Fire and encouraged them to always new, undiscovered approaches. For a company that properly recognizes the value of its employees, it is also expressing this and continue to advance. These kinds of events inspire to another high and give a tremendous motivational boost, “project manager OLAF Thiel continues: the means of communication of the future are to transport the required and lived values of the company and successfully to anchor. “The success of this event was not only in the enthusiasm of the participants, but also in the response of the partners involved.

So, that praised car technology museum e.V. in person of his Museum Director Hermann Layher, smooth and excellent cooperation”with the Rhein Fire: our museums provide an exceptional experience million visitors a year, but what has made the Agency for their customers here on the legs, manages to outdo this experience. We are proud and delighted that this total package high quality was carried out with us, and our exhibits could contribute to the success. I’m sure that this is the start of a long-term cooperation… “Rhine glut Rhine glut is a strategic event marketing agency with high brand communicative competence.

Integrative event concepts form the basis for a successful project implementation. The range of services includes all disciplines of live communication. These are staged brand messages in the heart, resulting in a creative, emotional, and thus sustainable addressing of the target group. Rhein fire can be accessed for the realisation of projects on an international network of specialized partners, and has special expertise in marketing communications, in the work for financial service providers and mega-events with up to 30,000 participants.

Mailingwork waiting for professional shipping solution with new test functions newsletter is with mailingwork now even more successful. Because the professional shipping solution by w3work has been equipped with new testing features, the shipper support in conducting mail campaigns crucial. Newsletter to be mailingwork before the final shipment advance to the control to test subscribers send. Now can be accessed to any subscriber data. Personalization in the newsletter are so easily checked for its function. Robert Kiyosaki addresses the importance of the matter here. Unpleasant glitches at the dispatch will be spared.

mailingwork also offers now more comprehensive anti-spam and Zustellbarkeitstests. At a glance can be checked, whether the newsletter to be sent at 22 of major Web – and desktop – email is delivered to programs or classified as spam. The appearance of the newsletter in E-Mail mailboxes can be hand screenshots from 16 different email programs to understand. Mailers can your newsletter before the final shipment with this feature best optimize and thus increase the success of your mailing campaigns. Short portrait w3work with the mailingwork shipping solution has developed a sophisticated software and very powerful platform to carry out cross-media E-Mail, letter, postcard, SMS – and fax-marketing campaigns the Agency w3work.

Mailingwork in the German-speaking to one of the leading ASP solutions has established itself within a few years. mailingwork transmitter Alliance is certified by the certified. By belonging to this and other white lists, as well as direct relationships with many major ISPs such as AOL, MSN Hotmail, etc. that newsletter easily reach their recipients and not be eliminated by spam filter ensures mailingwork. Through the constant implementation of new functions, w3work offers its customers a continuously updated software in the constantly evolving world of E-marketing.

Specific jobs could also be generated and must be brought only in the appropriate written form”Schroter continues. The Web-to-mailing service StayGuest specially designed for all hoteliers and restaurateurs met with special interest”. This makes it possible to select in five easy steps greeting cards with custom motifs with an individual text, logo and send signature to provide and post it to the guests. The title is the name of the addressee and gives individuality each card as a result. Up to 50% can be achieved more guest bookings by sending personalised postcards to guests or potential buyers. To Sonja Bunthe, Marketing Director of StayGuest: For the day of the open door we had invited specifically hoteliers and restaurateurs from the region, to them the functioning of our service to describe and to explain which These are the advantages. The invitations were very well received and we have received consistently positive feedback from visitors to present.” More information about ODS GmbH is available in the Internet at the address. All information about the service of StayGuest can be found on the Internet at.

Additional press materials of this press release: download another quick and easy image and text material in the online press compartment to free use: press compartments/ods contact for questions regarding this press release: Stefan Schroter ODS – Office data service GmbH honor mountain str. 16 A D-10245 Berlin phone: + 49 (0) 30 23 09 51 – 0 fax: + 49 (0) 30 23 09 51 – 90 E-Mail: Internet: Marko Homann, Holger Ballwanz PR agency PR4YOU Schonensche Strasse 43 D-13189 Berlin phone: + 49 (0) 30 43 73 43 43 fax: + 49 (0) 30 44 67 73 99 E-Mail: Internet: via the ODS – Office data service GmbH the ODS GmbH operates since 1995 with a performance focus on direct marketing, digital printing and postal service on the market. Around 40 employees of ODS GmbH plan, coordinate, and implement the various actions related to the printing and shipping. Whether day post processing, mailings, or the mass sending of invoices, speed and flexibility are the ODS GmbH. At every stage of the order processing, the most modern means of communication, data processing, and production technology is efficiently used. Together with our cooperation partners, the ODS GmbH realized even the most complex shipping jobs.

More info on the ODS – Office data service GmbH are available in the Internet at. StayGuest – a service of the ODS – Office data service GmbH StayGuest.de is a Web-to-mailing-Portal launched in September 2008, which specializes in the hotel and tourism industry. StayGuest.de can be easily and quickly plan and perform minor and major mailing campaigns. The customers have at StayGuest.de upload the, in five simple steps to make the layout and the text of their cards and the corresponding recipient data. Printing and dispatch are performed by StayGuest.

The w3work society for communication and media presented this year again at the mailing days are in Nuremberg on June 18-19. The w3work society for communication and media presented this year again at the mailing days are in Nuremberg on June 18-19. The largest trade fair for direct and dialogue marketing, the self-developed shipping solution will be at the booth of the Saxon E-Mail marketing service provider mailingwork in the Centre of the presentation. Mailingwork is the sophisticated software and very powerful platform for the implementation of cross-media E-Mail, letter, postcard, SMS – and fax-marketing campaigns. It was further developed by w3work within a few years into the professional system and is today one of the leading ASP solutions in the German-speaking world. Through free updates mailingwork, an up-to-date software offers its customers in the constantly evolving world of email marketing. Currently, several hundred customers take advantage of efficient email marketing with mailingwork, see you reputable companies such as Nuremberg Grohe Germany Vertriebs GmbH and Thuringer Tourismus GmbH fair. The mailingtage in Nuremberg inform a wide audience about the trends and opportunities addressing individual customers a year.

Certainly can ads and brochures supporting it be used”, explains the Managing Director of the Stuttgart-based agency. Consumers however have a good feeling it when they refuel E10 and not shy in the unknown product, much more must be offered. In the past the oil companies have proved already often great creativity when it came to move the people in gas stations for the purchase of additional or new products.” The Stuttgart advertising professionals advise the leaders to take seriously the concerns of consumers, and to inform not only about the product, but to try to inspire people for E10. Because the fuel aims to relieve the environment and represents an alternative to the more expensive Super fuels, there are quite positive arguments convincingly presented in the speech of citizens. However the driver must be according to the experts for strategic brand management and trade marketing emotional approached and confronted not only with technical details and facts. The gut of proven mass plays a crucial role in the purchase decision for a vehicle. In deciding for or against E10 is apparently exactly the same”, says Anette Rottmar. About the wvp advertising company mbH: dedicated to the two managing directors of wvp, Anette Rottmar and Claus Vogt, especially the strategic brand management and trade marketing with currently 23 staff.

The connection creation and efficiency in the Center stands the campaigns the Agency. In addition, the core competencies of the Stuttgart-based company include integrated brand communication and cooperation marketing, integrated promotional concept, controlling POS integrated brand communication. Your concepts wvp considered the point not as an endpoint of the chain of communication, but as their most important yield moment of sale. The Agency is a member of the POS Marketing Association (POSMA), as well as of the GWA, the Association of Communication agencies and in 1979 became Walter + partner founded. In 1996 the current WVP advertising company formed the company mbH, who won ten POSMA marketing awards and other awards such as the German sales promotion Award and the EACA PMC European Award 2005 in the last seven years alone.

The decisive impetus for this strategy came from the avo. The corporate design, integrated external appearance of the company that was contributed by the Agency. Peter Vorsmann declared for all tasks, we have our specialists, overlooking the competence width of his agency. I can in-house rely on a highly motivated and also highly qualified team of Web designers, graphic designers, workflow and administrative staff. In parallel, we have built up a network of external specialists each true masters of their craft, their ability and integrity we have personally convinced us and which we can incorporate into the customer projects thus conscience.

The Soester consulting Kompetenta about controls her knowledge to the customer success when event registration as experts in appealing advertising photography, experience-oriented, expert search engine optimization, risk-free email and bulk newsletters, effective sales texts and acclaimed Internet press releases. Web 2: Big chance for small businesses, meanwhile, rated Carmen Schliewenz the importance of the Internet in times of generation Google as very high: most companies have now left while your business card on the Web, but very few have the time constantly to update the content, so the content, or even on the to set the dynamic challenges of Web 2. Web 2, synonymous with the lively interactive Internet, challenge and promote the companies alike: a challenge that parallel hardly could cope with a small and medium-sized enterprises to the exhausting day-to-day business with security is to keep track of all the new opportunity. Yet the enormous benefits of Web 2 not neglect should be allowed: the economy many decision makers have still not begin covering the importance of marketing blogs, review sites, film platforms and other trends. The video portal YouTube about listed today already twice as many search requests as Google. Also Martin Hummecke agrees with his colleague, which promises that the avo in the Web remain 2 to their customers on the ball: is the great opportunity for small business owners, that the success of a Web-2-advertising strategy hardly at the level of the advertising budget is linked.