Certainly can ads and brochures supporting it be used”, explains the Managing Director of the Stuttgart-based agency. Consumers however have a good feeling it when they refuel E10 and not shy in the unknown product, much more must be offered. In the past the oil companies have proved already often great creativity when it came to move the people in gas stations for the purchase of additional or new products.” The Stuttgart advertising professionals advise the leaders to take seriously the concerns of consumers, and to inform not only about the product, but to try to inspire people for E10. Because the fuel aims to relieve the environment and represents an alternative to the more expensive Super fuels, there are quite positive arguments convincingly presented in the speech of citizens. However the driver must be according to the experts for strategic brand management and trade marketing emotional approached and confronted not only with technical details and facts. The gut of proven mass plays a crucial role in the purchase decision for a vehicle. In deciding for or against E10 is apparently exactly the same”, says Anette Rottmar. About the wvp advertising company mbH: dedicated to the two managing directors of wvp, Anette Rottmar and Claus Vogt, especially the strategic brand management and trade marketing with currently 23 staff.
The connection creation and efficiency in the Center stands the campaigns the Agency. In addition, the core competencies of the Stuttgart-based company include integrated brand communication and cooperation marketing, integrated promotional concept, controlling POS integrated brand communication. Your concepts wvp considered the point not as an endpoint of the chain of communication, but as their most important yield moment of sale. The Agency is a member of the POS Marketing Association (POSMA), as well as of the GWA, the Association of Communication agencies and in 1979 became Walter + partner founded. In 1996 the current WVP advertising company formed the company mbH, who won ten POSMA marketing awards and other awards such as the German sales promotion Award and the EACA PMC European Award 2005 in the last seven years alone.
