The war of samples free and attentions to the doctors exposes to the laboratories of EE.UU to a rain of criticisms and investigations. Not but gratuitous dinners in restaurants fashionable or entrances for Broadway. Not but followed lunches of golf parties. By the same author: Clive Holmes. But skiing excursions or you do not silverplate in stages. In order to silence to its critics and to avoid majors regulations, the pharmaceutical industry has decided to change the tactics of promotion of its products between the doctors. The 10 of July would enter use new you rule voluntary established by the laboratories leaders, that put you limit the gifts that the visitadores of companhias distribute between the doctors to influence their prescription of remedies. From now on, all the interactions of the industry with the CRM medical software deberan to benefit the patients and to hire practices of the medicine, according to the new norm. To flatter a replica in plastic of an ear or a lung that the doctors can use to instruct to the patient would consider suitable, but it sera not to flatter a sport purse or golf balls with the mark of medecines.
To that comes this impulse to moralizar the promotion tactics? The basic curtain is an increasing irritation by the high cost of the drugs. The sector is object of legislative investigations and a series of demands by causes that go from the patents to the publicities directed to the consumer. Until recently, the laboratories parecian impermeable to the bad publicity that it attracted to them, in the last five anhos, his war of flatteries. From 1997 the cost of the phamacists in events of marketing and meetings I duplicate myself fully, reaching 2,100 million dollars in the 2001. But now the high managers of the great companies decided to put the things in sequence, says Tim Margraf, of ImpactRX, a company/signature that analyzes the promotional cost of the pharmaceutical industry.
All the types of psychological treatments have not been put under properly on approval. The most investigated, until the moment, he has been the mental-behavioural one. From this approach effective treatments for a diversity of problems have been derived: upheavals of anxiety, greater depression, sexual dysfunctions, problems of pair, upheavals of feeding, drogodependencias, upheavals of conduct in the childhood, control of sphincters and, in combination with medical interventions, schizophrenia, pain and upheaval of deficit of attention with hyperactivity. The psychoanalytic, psicodinmicas therapies, existential systemic humanists and have not been investigated sufficiently until the moment, reason why it is not possible to be affirmed if they are effective or not (Spanish Society, 2002). Reason for consultation When a person attends a visit with a professional of the mental health the reasons that take more commonly it to do it refers the lightening of a suffering, of a suffering. Generally the patient feels that there is something in his person that it is causing some suffering to him, some psychic pain.
But it does not know what is specifically nor how to act against it. It is very common to observe that the person who requests the consultation is a third party (a relative, pair or friend) that is worried or perceives that something is happening to him to its dear being. A great percentage of patients goes to therapy because other people attended, obtained the aid whom they asked for and therefore they recommend the professional. One of extended myths more is than the psychologist is a species of friend, to who one can tell a difficulty him, and that this one is enabled (legally authorized) to advise with respect to the solution. The therapist only represents an objective mirror, a other I who am in favor of outside us who listen to us what really we are meaning. He gives back a representation to us, an image of we ourself and the relations that we maintain; hyped by the word that our defensive mechanisms did not allow the access to brings back to consciousness.