Using an effective email marketing strategy the logistics industry can adequately implement in customer communications as well its fast market action. Hardly a marketing instrument is better suited for the communication needs of logistics as the email marketing: targeted and flexible it makes any change in the fast-paced logistics business in customer communication. Professionally employed E-Mail Marketing Logistics offers decisive advantages: compared to conventional advertising media such as postal mailings or ad it impresses with high cost efficiency. So, for example, an E-mailing to 500 customers costs a logistician only half as much as a postal mailing. Often, an E-mailing is also significantly more successful than a conventional postal mailing. A professionally mounted E-mailing achieved a response rate of 5-7%; usually only 0,5-3% achieved a postal mailing.
Timeliness, high response rates, measurable results of electronic mailings and personalization of the messages are the main factors for high advertising effectiveness. But be careful: for the successful implementation of E-mailings expertise is in demand. An unprofessional email campaign destroys not only the advantages and is punished by potential customers with non-observance, but can harm even the image of the sender in the worst case. What is use of email marketing: at the beginning, the question of the Adressgewinnung arises: who should get the newsletter? A good newsletter is only a desired newsletter, an unwanted spam. Therefore, it is to make sure that the customer simply, but not involuntarily can opt for the subscription to the newsletter at the Adressgewinnung on it. This is such a highly visible login link on the company’s website with a short accompanying text, which describes the advantages of the Newsletterbezuges for the customers. “The possibility of withdrawal is very important: just as easily as the customer can order a newsletter, he must again from the subscription” come out.
An “unsubscribe” link in each newsletter is mandatory, even otherwise threaten the sender in addition to a loss of image legal sanctions. Best joins the “unsubscribe” link directly with the newsletter, to safely exclude errors from manual data handling. Short, but important: the subject line: it is a small, but even more dangerous stumbling block. She must be made appealing, but not sensational, short, but informative. Who here not the diligence exercise allows, runs the risk that his newsletter by the spam filter is sorted out or perceived by the customer as uninteresting, and deleted unread. The newsletter is sent followed by the evaluation: with shipping, the process is by no means complete. Because: the newsletter at all when the customers arrived? This also opened it or deleted unread (open rate)? What topics has the customer newsletter ticked (response rate), which stores were actually initiated? From this information, strategies can be continuity for the developing campaign that significantly improve their efficiency. These examples make clear, email marketing complex marketing instrument and in addition to technical competence, also an in-depth marketing and law requires know-how. An email newsletter campaign must be well thought out and implemented professionally. Then, nothing in the way is a successful and cost effective customer communication. The marmato GmbH is supportive to the page. The leading email marketing agency for the logistics industry. Every month marmato in logistics ensures more than 100,000 customer contacts. Using its technology and marketing expertise, the knowledgeable direct marketing experts provide for successful email marketing strategies. Here is the original message: ..e-mail marketing… Press contact: Faizal marmato GmbH wife Hanna Wilhelmstrasse 4, 70182 Stuttgart Tel.: + 49 (0) 711/248490-26 fax: + 49 (0) 711/248490-29
