Selling Text

Often, the specialists of companies engaged in selling their own products, the question arises: why those goods which they sell for some reason is not for sale? Of course, the simple answer to this question is not happens. In each case the reasons are several and they are different. But there is one significant detail that manufacturers and sellers are often overlooked – it's competent representation of a product or service, simply put, their description. In many companies, such descriptions are "Science", considering all the most important and widely known requirements for ad text: the focus on the target audience is a positive direction, designation of the benefits of the acquisition of goods and call to action. In short, a standard marketing text based on the principle: "Buy it – get it." But the buyer – not an abstract one, urgently wanting to purchase one or another thing, not a machine by pressing certain buttons which you can get the desired result. And sell advertising copy for the site – not a list of assignments. As a result, compiled by all the rules of advertising text is often good and is easy, but it is completely unable to interested buyers. In fact, to create the text needed to sell advertising is not so much: to hook the reader (the title, an unusual beginning, memorable, emotive phrase) and make him feel himself as a hunter for the goods (and not the victim of adware invasion). On the formation of interest shall be evacuated to one paragraph, not more, whereas about product should be presented without unnecessary frills, to the extent possible with honesty and with a clearly defined value. And of course, selling the text should be a summary – final paragraph or phrase, allowing to understand meaning of the description, without reading the whole thing. And remember, any proposal – this proposal and not an imposition. Indeed, positive attitude and interest of potential buyers – is already half the battle!

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