The Web is constantly growing at a breathtaking pace. Every day create millions of websites, many of them seeking to establish a business on the Net or expand horizons for which they already have offline. Similarly, millions of users use search engines like Google every day looking for products and useful information, and users whenever they are searching more precise, demanding more information and services offered by the network must be borne in mind : The user is not content with anything. First, because as the years pass we have become experts on what we can find and get through the Internet. Second, because companies are realizing the market potential offered by the Internet and compete with each other (increasingly harder) to "take the customer to its portfolio." The problem is that many companies, despite trying to offer better services than the competition, do not know what to do to reach the customer, so that their efforts are often useless.

To try to settle properly, regardless of the business we are talking about should take into account the following aspects: How to choose your target audience: as the saying goes, a bird in the hand is worth two in the bush. Do not try to cover too broad a market, at least at first. It is very difficult to get good results without identifying a specific market to which to go. Choose a market demand: will anything you are able to specify the type of services are going to offer if anyone needs them.